We're here for the long haul.
For more than 90 years, COUNTRY Financial employees and representatives have been helping individuals and their families achieve financial security.
We give you options
We offer different coverages and discounts that will help you protect what's important to you at a reasonable price.1
Discounts
- Engaged couple
- Occupation discount
- Multi-policy discount
- Multi-car discount
- Advance quote discount
- Good student discount
Coverages
- Additional replacement coverage
- The Keeper® - new car coverage
- Data breach coverage
Your representative can help:
Determine your goals and develop a step-by-step strategy to help you accomplish them.
Understand the risk/reward potential of various investments.
Address ways to protect your income.
Ensure your immediate needs are met with proper coverage for what you already have.
Allocate your investments to match your investor profile.
Stay on track as your needs change.
We know our stuff
Backed by a team of experts, your representative will help you balance your need to protect what you have with your desire to build for the future. Our representatives will take time to get to know you so they can successfully meet your needs today.
Keeping you safe on the road is important to us
We’ve partnered with the Insurance Institute for Highway Safety (IIHS) and the Highway Loss Data Institute (HLDI) for over 40 years to support their mission to “reduce deaths, injuries, and property damage due to motor vehicle crashes.”
We show up for our clients
We're not about gimmicks and one-size-fits-all solutions—we're committed to your financial success.
We get high marks
We consistently receive high ratings for financial strength, revenue generation, operating performance and client loyalty from independent rating agencies.
AM Best company
COUNTRY Life Insurance Company® and COUNTRY Mutual Insurance Company® have been rated A or higher since 1933, and A+ or higher since 1976 by AM Best2, an independent industry rating company. Both companies have remained in the highest rating category for more than 90 consecutive years. AM Best rates our financial strength and our ability to meet client obligations. For the latest rating information, visit ambest.com.
Ranked #1 in life insurance, top 10 in auto and home by Forbes
In its latest “World’s Best Insurance Companies” edition, Forbes recognized COUNTRY as one of the best insurance companies in America. Their rankings are based on clients’ overall recommendation, satisfaction and loyalty. Such high praise from an institution like Forbes doesn't come easily, and we're proud that our customers have noticed our dedication to them.
Fortune 1000: COUNTRY Financial® ranked no. 701
COUNTRY Financial® has been continuously ranked on the Fortune 1000 list since 2004. Fortune magazine maintains the list, which recognizes the 1,000 largest American companies according to revenue. In 2024, the COUNTRY Financial® family of affiliated companies ranked 701 on the list with $4.358 billion in revenue.
Ward’s 50 List
COUNTRY was named to the Ward’s 50 List of Top Performing Life Insurance Companies for 2022. Each year, Ward analyzes the financial performance of more than 700 life insurance companies in the United States. Ward’s specifically recognized COUNTRY Life for outstanding financial performance results in the areas of safety, consistency and performance over a five-year period (2017-2021.)
NerdWallet – Best Home Insurance Companies
COUNTRY Financial was rated 5 stars by NerdWallet3 and named on their list of 7 best home insurance providers in September 2024. NerdWallet cited our “great set of discounts” and “far fewer complaints than expected” for a home insurance company of our size in their 5-star review.
The writers and editors at NerdWallet rate homeowners insurance companies based on financial strength, consumer complaints, coverage, claims process, available discounts and website functionality.
Diversity and inclusion
Cultivating relationships is part of our culture.
Diversity and inclusion increases our capacity to better serve our clients’ unique needs in the communities in which they live, work and play.
We're rooted in your community
The communities we serve are just as important to us as the people that live in them. We are a proud sponsor of non-profit organizations that make up and support individuals and families in our communities.
Ready to start?
Start online, find a local rep, or call us at 866-COUNTRY (866-268-6879) and we'll help you find solutions that work for you.
COUNTRY Financial® is a family of affiliated companies (collectively, COUNTRY) located in Bloomington, IL. Learn more about who we are.
1 Availability and amount of coverages and discounts vary by state.
2 AM Best's rating report 2024
3NerdWallet is a trademark owned by NerdWallet, Inc. and used with permission. Review from September 2024.