Logos
The single most important and recognizable element of our visual identity is our logo. It's on virtually every communication piece we create and it's imperative that it be treated with care and consistency.
Our logo has multiple components, for example, COUNTRY Financial® and the ellipse. These elements were drawn in precise relation to each other, as a composite piece of artwork, and should never be redrawn or altered. The logo should never be used without the ellipse.
Our logo should not be used without the registration mark. Refer to the drawing below.
COUNTRY Financial default logo
COUNTRY Financial logo with lines of business
Sizing
The logo can be scaled up as large as needed, but should never be below 144 pixels in width.
Smaller sizes may be necessary for certain applications. Legibility should always be the top priority.
Uses smaller than 144 pixels wide must be reviewed and approved by the COUNTRY Financial Brand Management Team.
Minimum size: 144px width
Clearspace
The area surrounding the logo must be kept free of any text or graphic elements. By leaving space around the logo, we make sure it stands out on all of our communications.
The minimum clearspace is 1/8th of the ellipse width of the COUNTRY Financial logo.
Clearspace: 1/8 of logo width
Background Color Variations
Our logo is available in three color variations: CF Dark Green with an outline, CF Dark Green without an outline, and black with an outline (not shown—reserved for black and white print applications).
Logo With an Outline
The CF logo with an outline may be used on the following background colors:
#00a55b
$cf-green#005c3e
$cf-dark-green#0033a0
$cf-dark-blue#69c0f5
$cf-light-blue#bcbcbc
$cf-light-grayLogo Without an Outline
The CF logo without an outline may be used on the following background colors:
#ffffff
$white#eeeeee
$cf-light-gray-25#dbe138
$cf-light-green#84bf22
$cf-medium-green