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Paragraph

Paragraph text makes up the bulk of copy on a web page and is used primarily for body content.

Screen readers utilize paragraph tags to allow users to jump between sections of content. Paragraphs should be tagged individually to allow users to navigate content more easily on a screen reader. 

Basic Paragraph

A paragraph is a self-contained unit in writing dealing with a particular point or idea. A paragraph consists of one of more sentences, and is a way to organize longer pieces of prose.

HTML/CSS
<p>A paragraph is a self-contained unit in writing dealing with a particular point or idea...</p>

Promo Copy

Promo copy is a section of text, typically the first paragraph, that is used to introduce the main points, ideas or goals of the content.

HTML/CSS
<p class="promo-copy">Promo copy is a section of text, typically the first paragraph...</p>